Is Telephone Prospecting Still an Effective Way to Build a Business?

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The old fashioned ways of doing business have become obsolete. Pounding the phones, buying leads, pitching your business to them, having meetings, bothering your friends and family members to try and convince them to join your business just doesn't work so well any more.

This is old-school sales technology that is irrelevant in todays social and business environment. Today people are being FLOODED with information and marketing noise. Most of us have learned to block out the solicitations that we are constantly being bombarded with, especially on the internet.

People have become so frustrated and impatient with advertisements that entirely new industries products and legislation have been created to shield people from solicitations. Examples are, pop-up blockers, spam filters and the Do Not Call List. Now that everyone has caller ID people are screening their calls to protect themselves from telemarketers.

Most of us detest solicitations and we just don't want to be bothered which means you would have to be insane to try to build your business today with cold market and in your face tactics.

Now the internet has created a world of opportunity for everyone where you can turn a simple thought into a business with little or no money at all.

Unfortunately 95% of those who start a home based business will fail. The reason is they didn't acquire the knowledge and skills necessary to succeed in todays competitive environment.

If you are going to sell something to someone you must find a way to become a welcome guest instead of a pest.

You have two options when it comes to building your business.

You can do things the old school way of prospecting and contact enough people until you make a sale.

Or you can position yourself so that interested prospects can find you and contact you.

Who finds who is actually very important. In the first option you were chasing the prospect. In the second one the prospect was chasing you. In this situation you are perceived as the expert and the one with the power in this interaction.

You are being invited into the prospects world and all the barriers that you would have to break down in the first option have already been broken down and you can instantly bypass them.

All of a sudden it isn't about selling any more. Instead you are the one who is seen as the knowledgeable service provider who's expertise has been sought out and pursued.

This is what it takes to break through all the marketing noise in todays marketplace.

How do you do this? It's simple. Click Here to continue.

Click Here to watch the video version.